mountain
BRANDED VIDEO CONTENT CUSTOMIZED FOR YOUR EDITORIAL CALENDAR
Using our "mountain" method, we take what would be a single piece of content and turn it into full blown content stream. What would normally be one or two videos is now 10 or 20, or even 30. Whether you need to fill an editorial calendar, revitalize a website, or communicate a key message.
Our model is pretty simple, but really unique. Most videos projects are just that - a singular video project. They start with maybe two days of pre-production, then three days of filming, and then maybe another three days of post production. And for all of that time, energy, and budget, the client gets one video, which is just a few minutes long. We take a different approach. We’ll start with some extra pre-production time, which includes getting to know the client and their goals. This helps us to strategize about the kinds of content that we should be creating, who we need to hear from, and what we need to hear. Then, we’ll still spend those same three days filming, and maybe an extra day or two in post production.
So our projects take a little bit more time, and maybe a little bit more budget. But, instead of one video, we deliver 10, 20, or even 30 videos, each of which was strategically filmed and edited to help you meet your marketing goals and fill your content calendar.
We call these 10, 20, or 30 videos "MOUNTAIN". It’s a whole collection of amazing looking video and other content that are in sync with whatever your needs are. At the top of the stack is that one Primary video, the two or three minute piece that used to be its own project. Beneath that is what we call Supporting Content. These are shorter clips designed to summarize different aspects of the primary video and reinforce its messages. Finally, we have our Micro Content. These are individual visual elements that come from the rest of the project, but that don’t carry the narrative. Think still photos, cinemagraphs, 360 tours, or website reels.
The bottom line is simple: more strategy, plus more content, means more value. Between our strategic creative direction and the visual content stacks, our clients are getting so much more out of our projects than they would a typical video project. And that’s exactly what we want
primary content
Primary content drives the elements of your message and communication to the broadest audience. This is the banner content of the mountain and address the majority of your marketing goals in some way.
MICRO CONTENT
At the top of your mountain is Micro Content, which lives outside of the main narrative and consists of photos, cinemagraphs, 360 video, website loops, and more.
Supporting content
These 30 to 90 second videos bolster your overall message by taking a detailed look at your strongest ideas. Supporting Content is amazing for filling content calendars.